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AdWords Suicide - What is it?

 

'AdWords suicide' occurs when an untrained person creates a Google AdWords campaign, enters their billing information, then leaves it unattended, wasting potentially thousands of dollars in poor quality clicks that never lead to business.

 

Some of the most common ways businesses (and so-called AdWords 'experts') commit AdWords suicide include:

 

  • Targeting the wrong geographic region (see Case Study 1)
  • Choosing the wrong keywords ('flowers' and 'florist' will render a 5x difference in cost-per-sale as one of our clients found out)
  • Having your ads display on the wrong devices - will a customer actually book a hotel on a Mobile phone?
  • Ad variations that lack marketing appeal - the more clicks you get, the less you pay per click
  • Not reviewing the performance of each keyword on a regular basis
  • Obtaining conversion data but not knowing how to interpret it in business terms

By entrusting your Google AdWords campaign management to an AdWords Qualified Company you can be assured that your business doesn't commit AdWords Suicide!

Here are a few testimonials from some of our happy clients –

"Hi James,
Just wanted to let yourself and Tom know that we are very happy with results.
 
After using another company for our ad words campaign last year and compared to using your company, what a difference.
 
January 1st to February 14th 2008 $3806 direct dollars into till from first time clients spend that came directly from web page.
 
January 1st to February 14th 2009 $7054. The only difference is your company organising our campaign instead of another and overall outlay is similar for an extra $3000 plus in 6 weeks.

Thank you."


Jason Outten
Hair Outaquin
http://www.outaquin.com.au

"ActiveSafaris.com.au is a website I started building it 6 years ago with the help of your company. They assisted me to generate large volumes of bookings through the website and last year it turned over around half a million dollars.

I was made numerous offers to sell my business which I eventually did at a price I was very satisfied with. PositionMEonline taught me what is required to make the most out of a website and I have benefited highly from the value that exists in their services.”


Eddie Snooks
Former Owner - Active Safaris
www.activesafaris.com.au

» Click here to learn about two competitors that almost committed AdWords Suicide, but were saved before their bank accounts fell any lower!