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Contact us today for a free 60 minute consultation about our services.Case Studies - How We Save Businesses Thousands
Case Study 1 - This Business Wasted $14,311.50 on Irrelevant TrafficA Perth based not-for-profit organisation that sells online training courses created a new website and had their web designer setup a Google AdWords campaign. When we provided our SEO services to the business we suggested that we review their AdWords campaign, however they felt that it was in hand.
Seven months later when reviewing their significantly improved organic search engine rankings, they agreed to have us review their Google AdWords account. Within 5 minutes we had found a major issue.
This business is only licenced to provide these courses in WA, yet their ads were being displayed Australia-wide for the past 7 months! They had been paying for nearly 10,000 visitors that were never even able to purchase from them at a handsome $1.50 per click. When calculated, this represented a waste of $14,311.50!
Needless to say we have re-engineered their AdWords account at a cost of close to 10% of what they wasted, and their campaigns are now showing significantly improved conversion results - they are now making money out of their courses instead of losing money!
Case Study 2 - Is Google Really That Smart?
Google is just a very clever computer, but it is not always as smart as we think.
One of our clients (a Perth-based plastic surgeon) decided to login to their AdWords campaign and activate the 'Campaign Optimiser' feature - it sounded like a good idea at the time. Several weeks after this occured we reviewed their campaigns to see that their keyword list had trebled, and they were generating traffic for many irrelevant keywords.
Google had taken the word 'WA' and extrapolated this to mean 'Washington' in the USA (WA is the abbreviation of the State of Washington). This surgeon was now receiving traffic for people looking for surgery across the other side of the world!
At roughly $3 per click this seemingly innocent change to their account had resulted in thousands of dollars of wasted clicks.
» Don't be a victim of AdWords Suicide! Let us manage your Google AdWords campaigns on your behalf - you will not be disappointed.
